There is a new bike shop in town; Stuart's Wild Ride in Boca Raton. Stuart's is a bike shop specializing in Cervelo bikes and a variety of clothing, gear and accessories for both road cyclists and triathletes. I am partial to Cervelo bikes as my triathlon bike is a Cervelo P2C which I upgraded with Reynold's deep dish carbon wheels and a ISM Adamo race saddle. My husband and I recently had a chance to attend the official grand opening celebration for Stuart's Wild Ride which took place on Friday, December 2nd.
From Tennis to Bikes
Stuart's Wild Ride is owned and operated by Stuart Ambramson. Stuart's Wild Ride is right next to Stuart's of Boca, which is Ambramson's tennis shop, which he opened in 1983. Stuart got the bicycle bug a few years back, and decided he wanted to open a high end bicycle shop catering to triathletes, the result is Stuart's Wild Ride. Nick Yanarella is the shop manager and chief wrench, along with being a certified Retul bike fitter.
The shop has a boutique like feel to it thanks to the innovative displays of bikes, shoes, wheels, helmets and saddles. The unique displays almost seem more like you are viewing art work than looking at merchandise which is available for sale.
Meet a Pro Cyclist
My husband and I attended the official grand opening of Stuart's Wild Ride after hearing pro cyclist Tom Danielson was scheduled as the guest speaker at the grand opening. Tom is a member of the Garmin-Cervelo pro cycling team and competed in his first Tour de France in 2011. Tom was the top placing American cyclist in this years tour and placed 9th overall. Not bad for his debut performance.
What's the Speed Limit?
It was pretty interesting listening to a pro cyclist talk about his various races. Tom is only 33 years old, and at times he seemed like a little kid as his eyes lit up as he was revealing some really interesting information from one of his favorite races. Someone in the audience asked him how fast has he ever gone while racing. He had to do a quick kilometer to mile conversion but said he got up to 80 miles per hour at one race. He was in a huge peleton, going through a tunnel. There was no air resistance to slow them down in the tunnel, and it was very dark except for a single string of lights. He said there was no thinking about breaking, you were getting swept along in a pack of 200+ riders so you just had to have no fear and go along for the ride.
He does remember freaking out a bit when they finally came out of the tunnel and back into daylight and he grabed a quick peak at his cycling computer and realized how fast he had been going. Well, I've never gotten over 40 MPH while riding because I freak out if I go too fast downhill. I know some of my more agressive cycling friends have gotten up to speeds of almost 50 MPH so I knew the pros must get up to some really crazy speeds. But 80 MPH, no thank you!
Grab Some Swag
After the question and answer session, Tom signed autographs for anyone wanting one. I got Tom to sign both a Cervelo poster and a postcard with his photo on the front. I also got a Cervelo feed bag and a water bottle to take home with me, free swag, sweet!
High End Gear and Accessories
Stuart's Wild Ride caters to the hard core road biker and triathlete looking for the best gear available. Stuart's carries top end road and triathlon bikes, helmets, seats, wheels, bike shoes, running shoes, clothing and accessories. Brand names carried at Stuart's Wild Ride included:
- Mad Fibre
- Rudy Project
Above: one wall of Stuart's is covered in bikes, which are displayed in individual lighted boxes. Between my husband and I we own 7 bikes, I wonder if I can get him to build us a wall of bikes for our house!?!
Above: got wheels? Stuart's Wild Ride wheel display looks like art on display, pretty cool.
Finding Stuart's Wild Ride
Stuart's is located just west of the Florida Turnpike, on Glades Road in Boca Raton.
- West Boca Plaza
- 8177 West Glades Road
- Suite #12
- Boca Raton, FL 33432
Above: traditional road bike helmets and a few aero helmets.
Stuart's Wild Ride
- Website: www.stuartswildride.com
- Website: wp.tomdanielson.com
Lynn Smythe, AKA the Bike Diva